CEO Dato Shri Dr. Barani Karunakaran Leads Multisoftnet by Focusing on People and Technology
November 15, 2022
Incorporated in 2008 and headquartered in Malaysia, Multisoftnet is a digital transformation consultancy service that offers cutting-edge engineering solutions to global organizations, with the mission of assisting enterprises in accelerating the adoption of new technologies, untangling complex issues that always arise during digital evolution and orchestrating ongoing innovation.
The services portfolio of the company includes strategic IT consulting, customer experience design, development and full lifecycle management of custom software products and applications, as well as system integration. Whether it's a consumer app or a transformative enterprise-class solution, the company leads the process from concept to delivery and provides ongoing support.
Leader in Sustainability
Since its inception, Multisoftnet has been collaborating 50 companies and established brands in reimagining their businesses through digitalization and building solid software foundations for their businesses for over a decade.
The company's goal is to help companies make their step towards a more digitalized and automated business. Whether it's a consumer app or a transformative enterprise-class solution, the company leads the process from concept to delivery and provides ongoing support via its IS360 framework.
Inception Story
Talking about the company's inception, Dr. Barani Karunakaran mentions that Multisoftnet was founded 15 years ago as a service arm of a group focused on technological innovations. He adds that originally, the company was a pioneer in mobile development, working with large enterprise clients, well-known brands and even celebrities. This knowledge resulted in the establishment of several product companies within the group.
Moreover, Dr. Barani Karunakaran asserts that with time they've developed a strong expertise in a broader set of traditional and disruptive technologies, crystallized service offerings, and are now a preferred partner for complex application development and integration projects for companies in the United States, the United Kingdom, the Nordics and Asia Pacific.
Business Model & Sustainable Solutions
When asked about the company’s business model, Dr. Barani Karunakaran beams that Multisoftnet relies on internal expertise, which has been pooled in several Centers of Excellence. The company has exceptionally talented people on board as a result of years of selection, and they only need help from outsiders when dealing with niche technologies or other questions.
Dr. Barani Karunakaran also explains that their tagline is “Things are getting done.” Regardless of the inherent challenges of any complex project, such as dealing with a high degree of uncertainty in a proof of concept or R&D project, or meeting strict deadlines to deliver a critical client-facing application for a large enterprise client, they will go to any length to deliver on time and with high quality.
Delivering Stellar Mobile App Development Services
Multisoftnet assists global brands in the design and development of superior digital products that provide seamless user experiences across all modern platforms and devices.
The firm provides full-cycle application design, integration, and management services. The mobile app developers have over a decade of experience in developing solutions that meet market needs, strengthen companies' brand identities and promote business growth and expansion.
Multisoftnet's mobile app developers can create high-quality native apps for Android and iOS systems tailored to any business and security needs.
Clients at the Center of their Business Expansion Plans
Dr. Barani Karunakaran concludes, "Our clients are our best business development channel." If they are pleased with us, they will bring us additional opportunities from within their organizations and networks. We closely monitor satisfaction through regular in-person meetings, cadence calls and steering committees. We also survey clients on a regular basis and carefully analyze their feedback, looking for areas for improvement. We have a professional account management and delivery leadership team with decades of experience working for 500 companies. They are doing an excellent job of satisfying clients, aligning stakeholders and teams on both ends to achieve more together, shaping expectations and maintaining our high time-to-value standards. Our clients appreciate all of this.”
The best support system is to maintain constant contact with your clients at all levels. Regardless of the size of their engagement with them, their clients understand that executive leadership, delivery and account management, project and team leaders are always at their disposal and ready to assist. While delivery methodologies and associated tools may differ from account to account due to the client's needs, requirements and operating model, the availability rule applies across the entire client portfolio to ensure we hear our clients and do our best to support them.
Finally, Dr. Barani Karunakaran claims that they have the plan to increase revenue by tenfold in five years. Given the market conditions and maturity of the IT services sector, this can only be accomplished through a combination of organic and inorganic growth. “We are working to acquire a critical mass of vertical expertise in various industries in order to expand our industry solutions offerings. We will continue to collaborate with the best tech talent from all key markets to ensure that we are always capable of providing top-tier engineering services and remain a partner of choice for innovative firms from various geographies.”
